Fireat50
Phyllis Green

Starting a radio career at a small 250-watt radio station in Trenton, N.J., Phyllis's first leap to a major market was to a 100,000-watt station in Miami, FL. Focusing on steady, upward advancement in the industry, the position of Promotion Manager/Weekend Weather Girl at a Miami TV station was the start of her television career.

As a producer at the ABC-TV affiliate in Indianapolis, she seized the opportunity to capitalize on her broadcast skills by creating a new position of Media Manager at a large chain of retail department stores, headquartered in the city.

This proved to be exceptionally fortuitous, as just a few years later, large TV networks sought out those few professionals who could navigate the disparate worlds of broadcasting and retail advertising.

Serving first at the NBC-TV affiliate in Boston, and then joining ABC-TV in New York, Phyllis was a pioneer in creating and developing retail advertising campaigns throughout the country. After Capital Cities acquisition of ABC-TV, her world changed overnight. She was fired.

Forming Green Advertising in 1986 gave Phyllis the unique opportunity to merge her sales, production and advertising skills to build a small sub chapter-S corp into one of the most respected advertising agencies in the state of Florida.

Growing its client base and billings through the 1990s, Green was named by Florida Trend as one of Florida’s 100 Fastest Growing Companies. By 1989, Green’s growth led to the firm's acquisition by WPP Worldwide, the largest advertising holding company in the world. Presently, Phyllis Green serves as Chairman of Green Advertising, the parent company of greenad.com; Stalder/Green Advertising in Orlando, and VidPop Productions, video production complex in Boca Raton.

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Publication: Early 2014